Da: TRI Ospitality Consulting
Un ottimo luglio 2010 per gli hotel di Londra Parigi e Roma. Con Londra che ottiene anche ottimi risultati di utile per stanza, mentre Parigi e Roma soffrono il peso del costo del personale...
... probabilmente non sono solo gli albergatori a dover riflettere sulle conseguenze della crisi ma anche il SISTEMA PAESE. Vogliamo parlarne ministra Vittoria Brambilla? Ed insieme a lei... i responsabili regionali e comunali del turismo e dell'urbanistica?
Abbiamo le idee chiare su cosa deve cambiare? Oppure aspettiamo qualche decina d'anni ancora?
Mettiamo insieme una "laundry list" per l'ospitalità italiana. Commenta questo post aggiungendo un suggerimento per il mistro Brambilla.
European Chain Hotels Market Review – July 2010
High costs hinder profitability in Rome and Paris
Rome, Paris and London are amongst the most successful hotel markets in Europe in terms of
achieved Total Revenue per Available Room (TrevPAR) but it appears that the French and
Italian capitals have to work twice as hard to achieve the same profitability as the UK capital,
according to the latest HotStats survey.
Whilst London hoteliers were achieving a profitability conversion at a gratifying 55.6% in July
on the back of an achieved TrevPAR of €250.46, Paris and Rome suffered due to high cost
levels, resulting in a much lower conversion.
For Paris in July, in addition to the abundance of tourists to the city, high demand levels from the
annual showpiece event of the final stage of the Tour de France was enough to drive a TrevPAR
of €209.84 in the French capital, which was within 20% of the level achieved by London.
However, with payroll costs at 36.2% of total revenue in Paris, compared to 20.1% in London,
the difference in profit conversion between the two markets is more than 20 percentage points, as
the French capital converted at 35.3%.
Similarly, whilst Rome achieved a TrevPAR of €223.64, primarily due to a strong performance
in the rooms department, with a room occupancy of 84.9% at an achieved average room rate of
€183.71, hotels in the city converted at just 23.2% of total revenue. With a payroll cost almost
double that of London, at 38.5% of total revenue in July, it is not hard to see why profit
conversion levels remain a challenge in the Italian capital.